Zendaya Blasts Off with On in a New Sci-Fi-Inspired Campaign

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Zendaya is taking off — literally — in her latest collaboration with Swiss performance brand On. The new campaign, titled Zone Dreamers, is a genre-bending, cinematic exploration that blurs the lines between fashion, movement, and fantasy. Dubbed “the greatest movie never made,” the project imagines the Emmy- and Golden Globe-winning actress at the center of a cosmic expedition, leading a crew through a surreal outer space journey where movement becomes a metaphor for connection, confidence, and community.

Directed by acclaimed visual artist Nadia Lee Cohen, styled by Zendaya’s longtime creative partner Law Roach, and anchored by On’s latest Spring/Summer 2025 Movement Lifestyle collection, Zone Dreamers is a bold visual statement. Think retro-futurism meets high fashion, with heavy inspiration from 1970s sci-fi classics, experimental art films, and a healthy dose of unapologetic glamour.

At the heart of the campaign is On’s newest hero product: the Cloudzone, a unisex lifestyle sneaker co-created with Zendaya. Also making a standout appearance is the Studio Knit Bodysuit, alongside a full lineup of sleek and functional performancewear — crop tops, tights, tees, jackets, and shorts — all featured in the new Zendaya Edit. The entire capsule is available now via On’s online store.

“Zone Dreamers was such a joy to create,” Zendaya said in a press release. “I’ve loved working with On to bring something so creative and unexpected to life. Teaming up with Nadia for the first time brought such a unique energy to the set, and collaborating with Law — as always — made the experience even more special. This campaign is about courage, friendship, and the kind of trust that gives you the freedom to step outside your comfort zone and try something new.”

The trailer-style campaign isn’t just a showcase of new gear — it’s a narrative experience. The star of Challengers and Dune suited up in On’s futuristic silhouettes, guides her team through unknown planets and training sequences, where athleticism and artistry collide. The set design, styling, and cinematography pull viewers into a dreamy universe that feels as much like an art installation as it does a fashion film.

On’s Chief Marketing Officer Alex Griffin added, “Working with Zendaya, Nadia Lee Cohen, and Law Roach allowed us to push the boundaries of what a campaign could be. With Zone Dreamers, we created a world that feels fantastical but speaks to very real themes — the power of movement, of connection, of stepping into something greater than yourself. It’s a celebration of creative freedom.”

With Zone Dreamers, On and Zendaya aren’t just launching a new collection, they’re launching a movement. It’s bold, it’s imaginative, and it redefines what collaboration can look like between an artist and a brand. Whether you’re here for the fashion, the storytelling, or the spaceship vibes, one thing’s clear: the future of movement looks pretty incredible.

Shop some of our favorite pieces from the Zendaya edit below.