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The witches of Oz are back — and so is a whole new wave of magical merch.
With Wicked: For Good set to fly into theaters on November 21, 2025, fans are already feeling the gravitational pull toward all things green, pink, and glam.
The follow-up to the box office smash Wicked — which enchanted audiences, critics, and awards voters alike — this sequel is once again starring Cynthia Erivo as the fierce and misunderstood Elphaba and Ariana Grande as the bubbly, bedazzled Glinda.
Image: Universal PicturesWhile the first film scored major wins at the 2025 Oscars, including Best Costume Design and Best Production Design, Wicked: For Good promises to take us deeper into Oz and the complex friendship at the heart of it all. But let’s be real: half the fun isn’t just watching the movie. It’s wearing or building something totally Wicked-inspired while doing it.
And good news, fellow Ozians: the merch game is bigger and more bewitching than ever. From dazzling dolls and glittery Little Golden Books to statement-making shoes and satchels, the Wicked: For Good collaborations are here to help you live out your Broadway-core dreams, one emerald-tinted item at a time.
Here are some of our favorite must-have Wicked: For Good merch collabs you can shop (or pre-order!) now.
Mattel x Wicked: For Good Deluxe Elphaba and Glinda Fashion Dolls
You don’t need a wand to make magic happen — just one of Mattel’s new Wicked: For Good collectible dolls. Designed with incredible attention to detail, the latest Glinda and Elphaba dolls feature screen-accurate costumes from the upcoming sequel. Ariana Grande’s Glinda sparkles in pearly pastels and tulle, while Cynthia Erivo’s Elphaba rocks a darker, moodier look that even Madame Morrible would envy.
Wicked: for Good Deluxe Elphaba Fashion Doll
Image: MattelPrice: $43.19
Wicked: for Good Deluxe Glinda Fashion Doll
Image MattelPrice: $43.19
LEGO x Wicked: Emerald City Sets
Calling all master builders: LEGO’s Wicked sets are straight out of Oz. Choose from the Glinda & Elphaba Visit Munchkinland diorama or the striking Emerald City Wall Art, which turns Elphaba’s iconic flight into a buildable masterpiece. With mini-figures, pop-up scenes, and plenty of brick-based drama, it’s the perfect gift for kids and collectors alike.
LEGO Emerald City Wall Art
Image: LEGOPrice: $159.99
LEGO Glinda & Elphaba Visit Munchkinland
Image: LEGOPrice: $69.99
NBC Universal x Wicked Clothing
There’s no better way to celebrate Wicked: For Good season than with some cozy, character-inspired gear — and the NBCUniversal Shop is delivering just that. Their latest merch drop features exclusive pieces that channel the spirit of Oz, including a standout Elphaba & Glinda Enchanted Elements sweatshirt that’s equal parts comfy and magical. Whether you’re heading to the theater or lounging at home, this collection is made for true fans.
Wicked Enchanted Elements Logo Hoodie
Image: NBC Universal StorePrice: $49.95
Wicked Enchanted Elements Elphaba & Glinda Heavyweight Long Sleeve T-Shirt
Image: NBC Universal StorePrice: $34.95
Insight Editions Wicked Advent Calendar
Counting down to Wicked: For Good just got a lot more magical. Insight Editions has released two advent calendars — one premium, one budget-friendly — packed with goodies like mini salt-and-pepper shakers, enamel pins, bookmarks, stickers, and more. Bonus: there’s also a gorgeous Wicked-themed tarot deck and stationary set if you want to write your bestie a heartfelt letter “for good.”
Wicked For Good: The Official Advent Calendar: 25 Days of Surprises
Image: AmazonPrice: $32.54
The Wicked universe isn’t slowing down anytime soon. Cambridge Satchel Company already has pink-hued crossbodies worthy of Glinda herself. Vera Bradley’s collection brings an everyday elegance to emerald and blush travel bags. And BoxLunch’s Shiz University varsity jackets? Absolutely spellbinding for cozy fall fits.
With its jaw-dropping visuals, emotional storylines, and unforgettable performances, Wicked: For Good is poised to be one of the biggest movie events of the year. But even before the curtain rises, the merch is already flying off shelves.
So whether you’re team Glinda, team Elphaba, or just love a good collectible, there’s never been a better time to indulge in a little Oz-approved retail therapy.
The post ‘Wicked: For Good’ Is Soaring Into Theaters Soon — Here Are the Best New Merch Collabs to Shop Right Now appeared first on The Real Deal by RetailMeNot.
