When Does the Winter Victoria’s Secret Semi-Annual Sale Start This Year?

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Get ready because the winter 2025 edition of the Victoria’s Secret Semi-Annual Sale starts soon! Expect to save 40% to 70% off both in stores and online.

If you didn’t get everything you wanted during the holidays, the Victoria’s Secret Semi-Annual Sale is here to help. The winter edition of this sale is the sexiest time of the year. It’s also the perfect time to refresh your sleepwear, stock up on intimates and buy new activewear to help you with those New Year’s resolutions. Why? Because you can save anywhere from 40% to 70% on all these items both online and in stores. 

Here’s everything you need to know so that you can save big during the Victoria’s Secret Semi-Annual Sale.


When Is the Victoria’s Secret Semi-Annual Sale Happening in 2025?

Victoria’s Secret usually kicks off the winter edition of the sale in December, right after Christmas. As for the summer edition of the Semi-Annual sale, it typically happens in June. We expect the same timing in 2025.

  • Winter Sale: Winter Sale: For the last two years, the Victoria’s Secret Semi-Annual winter sale launched on Dec. 26 online and Dec. 28 in stores. We expect Victoria’s Secret to follow a similar schedule this year with a Dec. 26 start date. In the past, the big sale ran through the second week of January. However, Victoria’s Secret generally doesn’t disclose the end date of the winter sale, so you’ll want to shop as soon as possible.
  • Summer Sale: In 2024, the summer Victoria’s Secret Semi-Annual sale kicked off June 12 with an end date of July 16. The summer sale of 2023 launched online on June 8 and in stores on June 3, and ran until July 19. We expect to see similar timing in 2025.

Sale FYI: The dates for the adored sale change slightly every year. The summer event typically overlaps June and July, while the winter sale happens after the holiday shopping season in December and continues into early January.


How Long Does the Victoria’s Secret Semi-Annual Sale Last?

The sale typically lasts a couple of weeks. The 2023 summer sale was a unique exception to this rule, as it ran for almost six weeks.

If you’re planning to shop the Victoria’s Secret Semi-Annual sale, don’t wait until the end of it. By then, bargain hunters have picked through everything to score the best deals and there’s only a limited selection of sizes, styles and colors left.


What Can You Expect From the Victoria’s Secret Semi-Annual Sale?

Based on the last few sales, you can expect amazing discounts of up to 70% off on select styles of your favorite bras, clothes and panties. We’re talking deals like panties starting at $2.99, bras for $12.99 and up, sports bras starting at $6.99, pajama sets for as little as $14.99 and swim separates available for just $4.99. When we say this is the time to stock up, we aren’t exaggerating!


Don’t forget to keep an eye out for Victoria’s Secret coupons and special offers from us around sale time, which may allow you to stack onto your purchase for even bigger discounts. Plus, by activating our cash-back offer, you’re also getting a credit toward future shopping trips not just at Victoria’s Secret, but all of our partner stores.


Is the Victoria’s Secret Semi-Annual Sale Also at PINK?

Absolutely! You can find many items from Victoria’s Secret’s PINK collection in the Victoria’s Secret’s Semi-Annual Sale. This includes deals on PINK panties, bras, swimwear, loungewear, beauty items and much more.


Is the Victoria’s Secret Credit Card Worth Signing Up for Before the Sale?

Chart from Victoria's Secret that explains the brand's customer loyalty rewards membership tiers and how many points you need to earn to reach certain membership levels. Image: Victoria’s Secret

Shopping with a Victoria’s Secret Credit Card means you save even more during their Semi-Annual Sale (and every other time you shop). The retailer’s credit card program comes with special perks and benefits for cardholders. It also works at PINK stores. Here are some of the coveted perks that will pay off during the Victoria’s Secret Semi-Annual Sale and beyond:

  1. Choice of Cards: Victoria’s Secret offers two main credit cards. The first is only good at Victoria’s Secret and PINK, while the second option also works as a MasterCard.
  2. Sign-Up Discount: Victoria’s Secret provides a $25 off coupon for those who sign up for the brand’s credit card.
  3. More Rewards: Cardholders earn more rewards points when using the Victoria’s Secret Credit Card. Victoria’s Secret gives out a $10 reward for every 2,000 points.
  4. Birthday Gift: Cardholders receive a birthday reward every year on their special day. This typically ranges from $10 to $15.
  5. Anniversary Gift: Victoria’s Secret gives out 15% to 20% off to each cardholder on the anniversary of their original sign-up date.
  6. Exclusive Offers: Credit card members may have access to exclusive offers and promotions, which give them special deals and discounts.
  7. Free Shipping: Victoria’s Secret cardholders enjoy a lower free shipping threshold when using a Victoria’s Secret Credit Card.
  8. Double Points Events: Twice a year, Victoria’s Secret holds events that allow cardholders to earn double points on their purchases.

Tips for Getting the Absolute Most out of the Victoria’s Secret Semi-Annual Sale

1. Look for deals on multiples. Often, Victoria’s Secret offers BOGO deals and other specials if you buy several pairs of panties or multiple bras. For instance, we’ve gotten five panties for $15 during previous sales. Given this truly awesome discount, you might as well stock up and save now (because you know you’re going to wear them).

2. Try something new. Of course, we all love the chance to stock up on our favorites, but when prices are this low, it’s the perfect opportunity to stretch your angel wings and try a new style or color. Don’t forget that Victoria’s Secret also sells sleepwear, swimwear and workout apparel, so take advantage of the sale to expand your wardrobe.

3. Shop online. The Victoria’s Secret Semi-Annual Sale takes place both in stores and online. However, shopping virtually can help you avoid crowds and enjoy access to more colors, sizes and styles. There’s one more online shopping bonus: Exclusive discounts and promotional codes! For example, always look for a free shipping code and stack it with a free gift and promo code to save like a pro.

4. Think about gifts. The Victoria’s Secret Semi-Annual Sale is the perfect time to grab gifts without hurting your wallet. They have some great gifts for Valentine’s Day as well as items that are perfect for bachelorette and bridal parties.

5. Sign up for a credit card. If you have a Victoria’s Secret Credit Card, you often get early access to the Semi-Annual Sale, both in stores and online. This is great if you have a hard-to-find size or are looking for a very specific piece of lingerie.

Finally, remember that sale items are often available in limited quantities. That means it’s a good idea to shop right when the Victoria’s Secret Semi-Annual Sale starts for the sexiest selection and the best savings!

The post When Does the Winter Victoria’s Secret Semi-Annual Sale Start This Year? appeared first on The Real Deal by RetailMeNot.

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