What to Expect From Bath & Body Works Black Friday Sale 2024

Whether you want to stock up on hand soaps or buy some holiday gifts for the Japanese Cherry Blossom-lover in your life, Bath & Body Works’ Black Friday sale offers savings on some of the brand’s best-selling scents. Bath & Body Works famously has different sales all year round, but its Black Friday sale marks some of its deepest discounts and one of the few occasions on which BBW brings out a VIP box. 

Bath & Body Works has already released some of its most popular holiday fragrances, including Frosted Cranberry, Fresh Balsam, Hot Cocoa & Cream, ‘Tis the Season, Merry Cookie and Winter, plus introduced new Christmas scents such as Baking Spirits Bright, Chocolate Covered Orange and Christmas Cabin and Holly Berry Spruce. Bath & Body Works will also likely bring back favorites like Twisted Peppermint, Winter Candy Apple and Vanilla Bean Noel before Black Friday, so there will be plenty to choose from when Nov. 29 comes around. Keep scrolling to find out what you can expect from Bath & Body Works’ sales on the biggest shopping day of the year.

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When Does Bath & Body Works Black Friday Sale Start?

Typically, Bath & Body Works begins its Black Friday sales on its website on Thanksgiving and last year, the gingham retailer offered online shoppers an extra 20% off for when shopping on Turkey Day. Meanwhile, in stores, the deals roll out on Black Friday.

Bath & Body Works usually releases its official Black Friday ad on the Wednesday prior to Thanksgiving. However, some years, Bath & Body Works has kicked off its Black Friday deals on the Monday before Thanksgiving, so sign up for the brand’s mailing list and/or download the My Bath & Body Works Rewards Program app to ensure you stay on top of this year’s sales. Bath & Body Works will share more about its Black Friday plans here as Nov. 29 gets closer.

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What’s On Sale at Bath & Body Works for Black Friday?

For Black Friday, Bath & Body Works usually runs its Buy 3, Get 3 Free promotion across all items in the store. That means shoppers can mix and match between body care, home fragrance, lip products, laundry care, gift sets and accessories, and they’ll pay for the three highest priced items. This is a particularly standout deal for items like gift sets and accessories (think: candle stands, soap holders and Bath & Body Works’ signature cozy socks) that don’t typically go on sale throughout the year.

Note that in 2023, the Buy 3, Get 3 Free excluded Bath & Body Works’ $40 Holiday Wonder Gift Sets, gift cards and third-party products.

Black Friday marks the only day of the year that Bath & Body Works allows shoppers to combine multiple coupons – although that only applies to in-store purchases. Online, you can still use one coupon code per transaction, and to maximize savings, you’ll want to purchase six items similar in price in order to receive as close to 50% off all products as possible. 

However, if you’re looking to purchase 3-wick candles on Black Friday, you may want to wait until they go on an even deeper discount the following weekend for Bath & Body Works’ famous Candle Day. Last year, Bath & Body Works sold 3-wick candles for $12.95 beginning on Friday, Dec. 1, through Sunday, Dec. 3. Prior to 2020, Candle Day only lasted for one day — typically the Saturday following Black Friday — but it’s expected that Bath & Body Works will run the Candle Day promotion again this year from Friday, Dec. 6 through Sunday, Dec. 8.

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What Will Be in Bath & Body Works Black Friday 2024 VIP Box?

For certain major shopping holidays such as Mother’s Day, Black Friday and Super Saturday (the last Saturday before Christmas or Christmas Eve), Bath & Body Works puts together a curated gift box to help make gift giving a bit easier on customers. Last year, for Black Friday 2023, the $40 Holiday Wonder Gift Set, which replaced the Black Friday Tote from 2022, consisted of the following items inside a large, iridescent puffer bag:

• Pure Wonder Fine Fragrance Mist
• Pure Wonder Body Lotion
• Pure Wonder Shower Gel
• Pure Wonder 3-Wick Candle
• Pure Wonder Gentle & Clean Foaming Hand Soap
• Penguin Shea-infused Socks

Shoppers were eligible to purchase the Holiday Wonder Gift Set, valued at over $100, for $40 with any $40 purchase and with every $40 customers spent, they became eligible to purchase another Holiday Wonder Gift Set for $40. The Holiday Wonder Gift Set was available for purchase both in stores and online.

Bath & Body Works has not yet revealed the items in this year’s VIP box, but it is expected that it will offer one on Black Friday. Band & Body Works devotees hope to see scents such as Magic in the Air, Snowflakes & Cashmere and Vanilla Romance represented in the 2024 VIP box, and info about the box will be available here as Black Friday 2024 gets closer.

The post What to Expect From Bath & Body Works Black Friday Sale 2024 appeared first on The Real Deal by RetailMeNot.