Turn Your Home Into a Holiday Wonderland With New Seasonal Scents

They say smell is the sense that’s most closely tied to memory — which explains why nothing gets us in the holiday spirit quite like a whiff of a cozy seasonal scent!

Whether you prefer the fresh pine of a Christmas tree, the sweet scent of fresh-baked holiday cookies or something more elusive like the crispness of a fresh snowfall, your favorite brands have launched lots of new (but still cozily familiar) home fragrances to get you in the holiday spirit. And it’s a good thing that lighting a candle, spritzing a room mist or switching on a diffuser is just about the easiest way to conjure warm and fuzzy feelings around the holiday season. Combined with your favorite playlist of holiday jingles, a seasonal home fragrance perfectly sets the ambiance for sipping hot beverages, holiday movie marathons, gift-wrapping sessions and gatherings with family and friends. 

Read on for some of the most exciting new releases and limited-time seasonal relaunches from our favorite home fragrance brands below.

Bath & Body Works

Bath & Body Works can always be trusted to get us in the holiday spirit, and the brand has launched a ton of new fragrances for holiday 2025 to help us do just that. Don’t worry — the iconic, longstanding trio of Vanilla Bean Noel, Twisted Peppermint and Winter Candy Apple are back on the roster, as well as newer fan-favorite scents like Bright Christmas Morning. But there are also several collections packed with new and relaunched holiday fragrances:

• The new Solstice Spirit Collection includes Snowflakes & Cashmere, Strawberry Snowflakes, Frosted Coconut Snowball and Magic in the Air — with notes of almond flour, sparkling persimmon and whipped vanilla bourbon.
• Two delicious new additions to the Season’s Greetings Collection include Santa’s Milk & Cookies and Simmer & Spice.
• New additions to the growing Bath & Body Works x Milk Bar collab include Raspberry Holiday Pie Bar, Cinnamon Sugar Pretzel Cookie, Peppermint Bark Truffle and Cereal Milk Soft Serve.

You can shop these scrumptious scents in the form of candles, plug-in Wallflowers refills, room sprays and even laundry boosters (as well as hand soaps and other body care, of course).

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Voluspa

Voluspa is known for their high-end, high-quality candles made with clean-burning coconut wax, natural wicks and sophisticated scents. Handcrafted in the U.S. and poured into beautiful textured-glass jars or patterned tins, they always look chic perched on a tabletop. This holiday season, the brand has added a new scent to their roster: Gingerbread Chalet. With notes of crystalized ginger, cinnamon stick, crushed clove and tonka bean, it creates a warm, sweet and undeniably cozy aroma for any space. And if that’s not the vibe you’re going for, Voluspa has also relaunched past favorites — Noble Fir Garland and Crushed Candy Cane — for this holiday season as well.

Take your pick of scent in a variety of sizes, ranging from the mini tin all the way up to the 3-wick hearth candle. Or, get all three holiday scents bundled together.

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Snif

Snif has made a name for itself thanks to its luxe, vegan, cruelty-free fragrances for the home and body. Using high-quality ingredients and clean formulations, the brand often trends in the beauty scene — and it most recently went viral for its Snif x Levain collab with the iconic NYC bakery. (The chocolate chip cookie-inspired Mornings at Levain candle sold out super fast, but you can get in on the pre-order for the next batch out of the oven!) 

If you’re looking for some sweet scents with even more holiday cheer, Snif launched a trio of new scents this year:

• Merry Mint Mocha swirls white chocolate, caramel, crushed peppermint and marshmallow into a minty-fresh, sweet treat in the form of a candle.
• Old Saint Wick blends pine, fir balsam, sandalwood and apple blossom into a fresh and woody scent. Get it as a candle, laundry detergent or laundry booster.
• Sugar Coat smells like the perfect holiday sugar cookie with notes of vanilla bourbon, royal icing and caramelized sugar. Get the scent as a laundry detergent or scent booster.

Can you just imagine cozying up with your favorite blanket, fresh out of the dryer and smelling like the most delicious sugar cookie?!

Snif has also relaunched past favorites Half Baked Gingerbread Smash and Lost Claus for this holiday season. The latter is a spicy blend of cinnamon, nutmeg, cardamom and smoked marshmallow.

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Yankee Candle

Yankee Candle debuted a new collection of holiday fragrances inspired by the modern classic movie “The Polar Express,” featuring five new scents that are specially crafted to transport fans to memorable moments along the hero’s journey to the North Pole:

• The Polar Express offers an icy and clean aroma blended with fresh bergamot, lavender and amber.
• Believe is spicy, warm and full of wonder with seasonal notes of cardamom and ginger, and the sweetness of peach, vanilla bean and coconut cream.
• Hot! Hot! Chocolate is a gourmand scent through and through, with notes of milk chocolate, marshmallows and whipped vanilla that’ll have you craving a sweet treat.
• North Pole Greetings is minty fresh with notes of bergamot, arctic mint and soft amber.
• First Gift of Christmas combines brown sugar and warm vanilla with powdery sandalwood for a sweet yet airy seasonal scent.

You can shop the collection in the form of jar candles, small and large tumblers, 3-wick candles and mini votive gift sets. Plus you can earn 9% cash back at Yankee Candle with RMN.

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Pura

If you’re not into candles, Pura‘s smart home diffuser offers a totally flameless way to infuse the scent of the holidays into your home. There are hundreds of scents to choose from, and they collaborate with lots of top brands like Nest New York, Homesick, Apotheke, Brooklyn Candle Studio, Capri Blue and Anthropologie to bring high-end fragrances to your home.

The seasonal collection is packed with new holiday-ready aromas and returning favorites, including Pura’s December 2025 Fragrance of the Month: NEST New York’s Holiday. The iconic scent sets the scene for a fresh-cut Christmas tree glistening beside a holiday simmer pot (without all the work) thanks to notes of mandarin, pomegranate, cloves, cinnamon, pine, vanilla and amber. The scent has even been tasked with completely overhauling the olfactory experience on NYC’s Fifth Avenue this holiday season — so you know it’s good enough to transform your space!

Other standouts in Pura’s holiday essentials collection include Capri Blue’s Tinsel & Spice, Homesick’s Winter Mantel, Anthropologie’s Blood Orange & Conifer, Illume’s Balsam & Cedar and Pura’s own Frasier Fir.

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