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Move over, Sardinecore and Balletcore, the ‘Tomato Girl Summer’ trend is ripening fast. Think lazy afternoons in the Mediterranean, a ripe Campari tomato in one hand and a chilled glass of wine in the other. This sun-drenched aesthetic has taken TikTok by storm, blending retro romance with breezy European charm. It’s less about perfection and more about passion—sun-kissed cheeks, messy hair, and a closet full of smocked dresses, eyelet tops, and basket bags straight out of a 1960s Italian holiday film.
Despite the name, ‘Tomato Girl Summer’ isn’t just about red—it’s a whole vibe. It’s the smell of fresh basil, the clink of ceramic plates on a balcony table, and the feel of linen on sun-warmed skin. It celebrates a slower, more sensual kind of summer, where style and lifestyle melt together like mozzarella under the Mediterranean sun.
In this guide, we’ll show you how to embrace the Tomato Girl Summer aesthetic in your wardrobe, beauty routine, and maybe even your next vacation. So pour yourself a spritz and keep reading, la dolce vita awaits.
What Is the ‘Tomato Girl Summer’ Trend?
The ‘Tomato Girl Summer’ trend is about more than just fashion; it’s a full-on lifestyle. From recipes and home decor to party themes and beauty routines, it’s a whole vibe that channels the romance of the Mediterranean. Americans have long idealized this region, and for good reason: it’s known for its stunning coastlines, fresh produce, and effortless sense of glamour. But what many crave most is the famously relaxed pace of life, one that values joy, beauty, and connection over hustle. Even if you can’t hop on a flight to Italy, Greece, or the South of France, you can still embrace the spirit of ‘Tomato Girl Summer’ by weaving its sun-soaked, carefree elements into your everyday life.
How to Capture the Tomato Girl Summer Trend
Excited by this aesthetic? Here are some finds you can shop now that fully embody the ‘Tomato Girl Summer’ vibe.
Fit & Flare Tie-Front Midi Dress
Image: Old NavyThis sweet classic vintage sundress features a print with ripe cherry tomatoes on the vine. 100% cotton means it will keep you comfortable on the hottest summer days.
Price: $34.99 (orig. $49.99) at Old Navy
Off The Vine Collection at Bath & Body Works
Image: Bath & Body WorksBath & Body Works recently launched its Off the Vine collection which includes Eau De Parfum, Hand Soap, Body Wash, Candles, Fragrance Mist, Body Cream and Body Lotion.
Price: $7.95+ at Bath & Body Works
San Marzano Tomato Can Ceramic Side Table
Image: Urban OutfittersReady to embrace the ‘Tomato Summer Girl’ look in your home? Urban Outfitters, a brand known for embracing trends, is offering this San Marzano Tomato Can ceramic side table.
Price: $199 at Urban Outfitters
Como woven straw tote
Image: J.CrewElevate your next farmer’s market trip with this chic straw tote. It’s stylish, eco-friendly, and effortlessly European.
Price: $128 at J.Crew
Relaxed Linen-Blend Pull-On Crop Pants
Image: Gap FactoryKeep cool and turn heads in these tomato red linen-blend pull-on crop pants on sale now.
Price: $47.99 (orig. $59.99) at Gap Factory
AE Cap Sleeve Eyelet Blouse
Image: AE.comThis sweet, romantic eyelet top gets a modern twist with its on-trend cropped fit. Pair it with high-waisted skirts or pants for a more modest, balanced look.
Price: $44.95 (orig. $49.95) at American Eagle
Looking for more ‘Tomato Girl Summer’ inspo? Explore videos on Tiktok.
The post Tomato Girl Summer Is Here—And It’s Juicier Than You Think appeared first on The Real Deal by RetailMeNot.
