The New Wrangler x Whataburger Collab Will Get You Ready for the Rodeo

Get ready to enter your cowgirl era: Wrangler, the iconic Western denim brand, and Whataburger, the beloved burger chain, have teamed up to launch a fashion collaboration. 

Sure, denim jeans and burgers might not seem like an obvious match, but with both brands deeply rooted in Texas culture, this partnership is actually a natural fit. And the result is a 33-piece collection that’s as bold and colorful as the Lone Star state itself.

“This collab is a celebration of our shared roots — [Wrangler’s] classic denim meets Whataburger’s unmistakable Texas flair,” Scott Hudler, chief marketing officer at Whataburger, said in a press release. “Think timeless style with a splash of spicy.”

Image: Wrangler x Whataburger

Here’s What’s on the Menu

This limited-edition collection, which debuted just in time for Texas’ rodeo season, features a mix of men’s and women’s apparel and accessories that capture both brands’ distinct styles. From nostalgic graphic t-shirts to denim jackets and trucker hats, each piece is infused with a dose of Texas charm. 

For women, standout pieces like the High Rise Flare Stripe Pant—featuring bold orange-and-white stripes—are a nod to Whataburger’s retro restaurant designs. A shrunken vest with retro-inspired patches completes the look. 

For men, key items in the line include jeans emblazoned with the Whataburger “Flying W” logo and a series of Western-inspired pieces, like a laser-printed Trucker jacket and a men’s Western shirt adorned with co-branded embroidery.

Whether you’re heading to a two-step dance or craving a juicy Whataburger after a long day, this fashion collab offers the perfect blend of comfort, style — and Texas pride.

Where to Find the Wrangler x Whataburger Collection

Pieces from the Wrangler x Whataburger collaboration range from $35 to $90. It is available on Wrangler’s website and Whataburger’s online store, Whatastore.com. 

Shop our five favorite rodeo-ready styles from the collection below.

Wrangler x Whataburger Bailey Flare Jean

The details: These flared jeans boast a flattering high-rise fit that enhances curves, complete with the iconic “Flying W” embroidery on the back pockets and stylish rope logo patch. Made from soft, comfortable cotton.

Price: $79.99

Wrangler x Whataburger Women’s Ringer Tee

The details: The classic ringer tee gets a fresh twist with the signature orange trim of your favorite burger joint. This crewneck features the iconic “Flying W” and co-branded logo across the chest, and is made from 100 percent cotton.

Price: $34.99

Wrangler x Whataburger Women’s Cut-Off Vest

The details: This cut-off vest features frayed shoulders for a distressed, well-worn vibe, with chest pockets accented by the signature “W” stitching. The bright orange co-branded logo is embroidered at the hem.

Price: $79.99

Wrangler x Whataburger Reworked Short

The details: These high-rise shorts offer a flattering fit with a 3 1/2” inseam and a frayed hem for an instantly worn-in look. They feature classic five-pocket styling, along with the iconic “Flying W” embroidery on the back pockets and a rope logo patch for extra flair.

Price: $69.99

Wrangler x Whataburger Bailey Stripe Flare Jean

The details: These flared jeans feature the iconic orange-and-white stripes for a bold, fresh look and a flattering high-rise fit that accentuates curves. Made from a soft cotton blend for all-day comfort, they offer a regular fit through the thigh and a flared leg that pairs effortlessly with boots.

Price: $89.99

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