The New Betsey Johnson x Peeps Limited-Edition Capsule Collection Just Dropped – Hop to It!

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Betsey Johnson and Peeps have teamed up once again for a second limited-edition capsule collection just in time for Easter — and it’s a sparkly-sweet ode to springtime. Bunnies? Check. Chicks? Check. Rhinestones, whimsy, and bright rainbow colors? Check, check, and check. It is Betsey Johnson, after all.

The new six-piece collection of handbags and accessories follows a successful 2024 collaboration and offers a fresh take on playful, Peep-inspired designs, WWD reported. It is now available exclusively on Betsey Johnson’s official website.

Dubbed “Sweet Treat,” the latest capsule is all about capturing the iconic Peeps shapes—yes, adorable, fluffy bunnies and chicks—combined with Johnson’s signature flair for bold and fantastically over-the-top fashion. Each purse and wallet in the collection sparkles with rhinestone details, adding extra personality and charm. True to Johnson’s style, every bag features a unique lining for an added dose of fun.

“The collection was such a hit last year — it sold out in no time,” Johnson said in a statement. “How could we resist doing it again? Peeps Chicks and Bunnies are just too cute, and spring wouldn’t be the same without them. I love taking something classic and making it even more extra — more sparkle, more sass, more fluff, and, of course, more fun!”

With Easter and spring celebrations on the horizon, the release of the new collection couldn’t be better timed. Whether you’re celebrating the season or just looking to add a little fun to your wardrobe, the Betsey Johnson x Peeps collection is perfect for any occasion.

“We’re excited to partner with Betsey Johnson again for this year’s limited-edition capsule collection,” said Caitlin Servian, brand manager for Peeps. “The collaboration brings together Betsey’s vibrant style and the nostalgic sweetness of Peeps, and we can’t wait to see how fans embrace this year’s designs.”

With a career spanning over five decades, Johnsom has built a reputation for creating designs that are fun, eclectic, and full of personality. Her work often features vibrant colors, exaggerated silhouettes, and a blend of feminine charm with punk rock influences.

One of the key features of Johnson’s designs is her ability to fuse nostalgia with modern trends. She frequently draws inspiration from her love for vintage fashion. At the same time, she has remained deeply connected to youthful, contemporary influences, especially throughout the Y2K era, where she became synonymous with playful, edgy designs.

Johnson is also renowned for her signature accessories. Her handbag collections, often embellished with quirky designs like animal shapes, lips, or cupcakes, have become just as iconic as her clothing. Johnson’s creativity shines in her use of rhinestones, glitter, and embellishments, ensuring that each piece makes a bold statement.

The Betsey Johnson x Peeps collection includes handbags and wallets and is priced between $34 and $158.

Shop the Betsey Johnson x Peeps Sweet Treat collection below.