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Like a solar eclipse or a jumpsuit that fits, a Reformation sale is a rare, precious thing. Because the brand focuses on “slow fashion” — high-quality, sustainable clothing designed to last — markdowns are infrequent, making saving events a big deal.
Reformation has a cultish following that includes fans like Taylor Swift, Bella Hadid, Emily Ratajkowski and the editors at RetailMeNot. In this guide, our #RefBabes break down what we know (and expect) for Reformation’s 2025 U.S. sale calendar and share nifty ways to save.
When Does Reformation Have Sales?
Image: Reformation Typically, Reformation holds three sales per year. Historically, these savings events occur in mid-summer (around August), Black Friday/Cyber Monday week and in mid-to-late December. Last year, the Reformation summer sale ran from Aug. 15 to Sept. 7, and the winter sale kicked off around Dec. 17. The Black Friday event ran from Nov. 26 to Dec. 2. We expect similar Reformation sale dates in 2025.
Reformation has also been known to run a “secret sale” at short notice. These sales typically include a flat discount for a few days. Additionally, keep an eye on Reformation’s own sample sale events — pop-up in-person sales held in cities like New York and Los Angeles. These typically occur in late spring or early summer and feature deep discounts on overstock.
Insider Tip: Sign up for Reformation’s email and SMS alerts. The beloved brand frequently announces sales and sends exclusive promo codes to its subscribers. As a subscriber, you’ll receive a welcome code and hear about sales the moment they drop.
Annual Reformation Sale Dates in 2025
Reformation Summer Sale (Expected Aug. 2025)
Image: ReformationThe summer sale is Reformation’s big mid-year clearance event. In 2024, it kicked off in mid-August with discounts up to 70% off. This year, we expect a similar structure, with deep discounts on everything from airy summer dresses to transitional fall pieces.
Keeping with tradition, the 2025 Reformation summer sale may start with a moderate discount (say, around 25–30%) and then deepen to 50–70% as it winds down. Keep an eye on late July through August 2025. Remember: Reformation often announces sales with little fanfare, so an unexpected email on a random day wouldn’t be unheard of.
Reformation Black Friday-Cyber Monday Sale (Expected Nov. 2025)
Image: ReformationHistorically, Reformation has shied away from heavy Black Friday and Cyber Monday discounts, but that has been changing in recent years. In 2024, Reformation hosted a Black Friday-Cyber Monday sale offering 25% off sitewide, plus free shipping.
We expect something similar for late Nov. 2025. One smart strategy is to check not only Reformation’s site but also partner retailers — sometimes sites like Nordstrom run their own Black Friday sales on Reformation items.
Winter Sale (Expected December 2025)
Image: ReformationReformation’s winter sale is the brand’s other big annual event, usually kicking off just after Christmas. In mid-December 2024, the sustainable fashion brand launched a massive winter event with up to 50% off on cozy pieces, including cashmere sweaters, party-ready dresses and more.
We forecast the 2025 winter sale will kick off in late December and run into early January. Shop the sale to score a sparkly New Year’s dress and stock up on work- and weekend-friendly fashions for the new year.
Reformation Sample Sales (NYC and LA, Mid-2025)
Aside from official sitewide sales, Reformation holds invite-only sample sales in select cities. These week-long warehouse events offer past-season stock at massive discounts. In June 2025, Reformation’s sample sale was held in New York from June 6 to 14 and simultaneously in Los Angeles from June 11 to 15. Attendees reported up to 70–80% off retail on dresses, denim, accessories and more.
If you’re in a major city, keep an eye out for invitations or local sale listings — spots can be limited.
Other Ways to Save at Reformation
Image: ReformationReformation sales are epic. They are also few and far between. Happily, if you know where to look (and when to click), there are other ways to save at the high-end brand. From the elusive sale edits to limited-time promos, student discounts and off-season gems, here are other strategies for saving at Reformation — all verified by our editors:
Sign Up for Reformation Email and Text Alerts
Reformation rewards subscribers. New email or SMS sign-ups typically receive a welcome discount. As a subscriber, you’ll be among the first to hear about sales. Promotional alerts aren’t the only perk: Reformation’s newsletter often includes limited-time promo codes.
Join Friends With Benefits
Friends With Benefits is Reformation’s exclusive, invite-only loyalty program that rewards loyal shoppers with early access and other perks. Once you spend $1,000 USD and place more than one order in a calendar year using the same email, you get an invite. From there, just create or sign into your account to see your status. (It takes about 30 days after qualifying to activate.)
Becoming a Friend with Benefits unlocks some pretty sweet perks. Benefits include:
- Early access to limited-edition drops, collaborations and sales
- Expert styling support
- Surprise gifts
- Exclusive event invites
- Free repairs and alterations for life
- Priority shipping
Membership renews each year if you meet the spending and order requirements again.
Get Free Shipping and Returns on Every Order
Did we mention? Reformation offers free shipping and returns on every U.S. order. Whether you’re splurging on a silk dress or testing a new denim fit, you won’t pay extra for delivery (or be stuck with something that doesn’t work out).
Use Coupons
Before checking out, it’s always worth checking to see if RetailMeNot is offering any Reformation promo codes. In addition to digital coupons, our platform also lists free shipping offers and current sales. Reformation coupons are carefully curated and confirmed by RetailMeNot’s team of expert deal finders.
Shop Retail Partners and Secondhand Apps
You can often catch Reformation pieces on sale at partner retailers. Partner retailers like Anthropologie, Nordstrom and Shopbop hold their own annual sales — sometimes with discounts on Reformation merch. In addition, apps like Rent the Runway, Poshmark or The RealReal carry secondhand Reformation fashions with minimal wear.
In other words? Cast a wide net. Your perfect Reformation piece might drop in price at a store near you or on a resale platform.
The post The Complete Reformation Sale Calendar for 2025 appeared first on The Real Deal by RetailMeNot.
