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If you spend any time on BeautyTok or other social media, you’ve probably seen plenty of people who’ve returned to drugstore beauty buys — particularly drugstore shampoo and drugstore conditioner — after realizing these more affordable haircare products are just as good as their pricier luxury counterparts.
Cosmetic chemists agree that the ingredients are typically quite similar across all price points when it comes to shampoo and conditioner (“Shampoos and conditioners are essentially water and some ingredients that may or may not penetrate the hair and then get washed out,” one expert told the Washington Post).
No doubt there are incredible luxury shampoos and conditioners, but there are also incredible budget buys in this space. Here are the best drugstore shampoos and conditioners for various hair types and needs, none of which cost more than $10 a bottle.
The Best Drugstore Shampoos and Conditioners
Note: Prices valid at time of publication, but subject to change
Best for Daily Use: Pantene Pro-V Daily Moisture Renewal Shampoo & Conditioner Set
Image: AmazonWhy We Love It: This best-selling duo from drugstore icon Pantene is hard to beat — they smell great, work well, and are crazy cheap — and these mega-sized bottles will last forever.
With nourishing ingredients, the shampoo lathers fantastically, the conditioner keeps hair feeling soft and silky, and both are gentle enough for people who are frequent hair washers, including people with color-treated hair.
Price: ($19.99) at Amazon (set of 2)
Best For Dry, Damaged Hair: Dove Intensive Repair Damage Therapy Shampoo and Conditioner
Image: AmazonWhy We Love It: When it comes to haircare products that treat your scalp and hair with TLC, Dove is an across-the-board winner. If yours can use a gentle touch, turn to Dove Intensive Repair Shampoo and Conditioner.
The PETA-approved, vegan formula contains Dove’s special Bio-Protein Care, designed to help repair hair and make it look sleeker and shinier. You only need a bit of these lovely scented products. It’s important to note that if you have split ends, you can temporarily smooth them together, but there’s no way to fuse them together permanently— only trimming the damaged hair works for that.
This Dove shampoo and conditioner suits a range of hair types, including people with color-treated hair. However, if your hair is more on the oily side, they may be too heavy for your style.
Price: $8.84 at Amazon
Best Olaplex Dupe (For Color-Treated Hair): L’Oreal Paris Ever Pure Sulfate-Free Bond Repair Shampoo and Conditioner
Image: AmazonWhy We Love It: Olaplex really changed the game with their bond repair line, but great news — drugstore brands have entered the chat. L’Oréal Paris has an excellent, and already popular new Bond Repair Shampoo and Conditioner. These are perfect for people with color-treated or processed hair, thanks to the products’ repairing power that goes deep into the hair to make it look healthy and strong.
The formulas are citrus-scented and vegan as well as sulfate-free. There’s nothing inherently bad about sulfates, they’re just ingredients that help you get that satisfying cleansing, sudsing lather, but because they’re so effective, they can therefore hasten color fading.
Price: $8.97 (shampoo) and $8.92 (conditioner) at Amazon
Best For Fine Hair: OGX Thick & Full + Biotin & Collagen Shampoo & Conditioner Set
Image: AmazonWhy We Love It: OGX is one of the OGs of excellent quality drugstore shampoos, conditioners, and styling products. The brand’s sulfate-free Thick & Full Biotin & Collagen Shampoo and Conditioner is another winner from their lineup, designed to help give added body and boost to hair that’s on the finer side. Ingredients including biotin to strengthen hair and support growth and collagen for hair health. The scent (all OGX products smell amazing!) combines bergamot, jasmine and vanilla fragrances. Yummy!
Price: Set of 2 ($13.94) at Amazon
Best for Curls: Sunny Isle Shea Coconut Moisturizing Shampoo and Conditioner
Image: AmazonWe We Love It: Sunny Isle shampoo and conditioner nourishes your curls with a blend of creamy and rich shea butter, coconut oil, and castor seed oil. These sulfate-, paraben-, and silicone-free hair care products, designed for wavy, coily hair, and curly hair, will hydrate without weighing your curls down, leaving them looking bouncy and luxurious.
Price: Set of 2 ($18.68) at Amazon
Best for Oily Scalps: Aveeno Apple Cider Vinegar Blend Clarify & Shine Shampoo and Conditioner
Image: AmazonWe We Love It: A healthy scalp = healthy hair, but when your scalp is oily you need to be careful not to over cleanse it and stirp all the moisture out. Try Aveeno Apple Cider Vinegar Blend Clarify & Shine Shampoo — a lightweight, sulfate-, paraben-, and dye-free shampoo with clarifying apple cider vinegar and soothing oat extract to clean hair gently and enhance shine. Pair with the Clarify & Shine Conditioner to add moisture without heaviness.
Savings Tip: You can get 2% cash back with RetailMeNot for purchases sitewide at Target.
Price: $8.19 at Target
Best for Platinum, Silver, and Grey Hair: Dove Gorgeous Grays Sulfate-Free Purple Shampoo and Conditioner
Image: WalmartWhy We Love It: For white, silver, grey, or platinum hair, try these affordable buys from Dove. This silicone-, sulfate-, and paraben-free purple shampoo counteracts and balances out any brassiness your hair has, whether your color is natural or color-treated. It also contains biotin which helps to keep hair healthy and strong. The matching lightweight conditioner also has a purple tint.
Just watch out — the pigment from purple shampoos and conditioners can stain towels and shower curtains if you’re not mindful.
Price: $7.94 at Walmart
Best For Sensitive Scalps: Vanicream Shampoo and Conditioner
Image: WalgreensWe We Love It: Eczema-prone and allergic types already know Vanicream’s amazing lotion and sunscreens, but the brand’s Shampoo and Conditioner are just as affordable, skin safe, and effective. Neither contain dyes, fragrance, parabens, lanolin or gluten, and both do the job without causing irritation. Skip these if you prefer a shampoo and conditioner that are scented.
Price: $12.99 at Walgreens
Best For Flyaways: being Bye Bye Frizz Smoothing Shampoo and Conditioner
Image: WalmartWe We Love It: This budget-friendly brand, currently exclusive to Walmart, is sulfate-, paraben-, silicone, and phthalates-free, as well as Leaping Bunny-approved cruelty-free. Being aims to cover the hair needs of just about all hair types, from 1A – 4C with cleansers and styling products that offer volume, moisture, frizz-control, curl support, and more. All their products are friendly to those with dexterity and vision challenges — think design choices like easy-squeeze tubes and raised product identifiers.
If you’re looking to reduce unwanted flyaways, being bye bye Frizz shampoo and conditioner each contain almond and jojoba oil to smooth and add shine, leaving your waves feeling soft, silky, and hydrated.
Price: $6.97 at Walmart
Best 2-in-1: Finesse Restore + Strengthen Moisturizing 2 in 1 Shampoo & Conditioner
Image: WalgreensWe We Love It: Once upon a time, Finesse OWNED the drugstore aisles. Though they may have more competition than in the old days, the brand is thankfully still available, and their line still has that same wonderful scent. Their affordable 2-in-1 shampoo and conditioner is excellent for your gym bag. It cleanses and conditions in one, with an ingredient list that contains hyaluronic acid, camellia oil, and keratin. No wonder Kim Karadashian is a fan of the brand.
Price: $7.99 at Walgreens
Best Organic: Mielle Organics Rosemary Mint Strengthening Shampoo and Conditioner
Image: TargetWhy We Love It: Organic products don’t have to be $$$$. Case in point: the popular Mielle Organics Shampoo and Conditioner. These contain rosemary and mint essential oils to cleanse, condition, and boost your hair’s health. Though the brand is designed for people with types 3A to 4C hair in mind, their lineup can be used by any and all!
Savings Tip: You can get 2% cash back with RetailMeNot for purchases sitewide at Target.
Price: $9.99 at Target
Best Dry Shampoo: Batiste Sweat Activated Dry Shampoo
Image: CVSWhy We Love It: It’s helpful to have a bottle of dry shampoo on hand for freshening up hair in between wash days. Batiste is known for their range of nice-smelling dry shampoos. All dry shampoos absorb oil and add some scent to your hair, but Batiste Sweat Activated Dry Shampoo’s scent is activated by sweat. In other words, tiny capsules pop and release a fruity fragrance when your scalp starts sweating.
As with any other dry shampoo, you’ll need to do a little bleeding after application to make sure there isn’t white residue left on your hair.
Savings Tip: You can get 10% cash back for purchases sitewide at CVS with RetailMeNot.
Price: $5.99 at CVS
Best for Kids: Raw Sugar Kids’ 2-in-1 Sensitive Shampoo + Conditioner
Image: TargetWhy We Love It: Your kids will love the adorable packaging — and Raw Sugar Kids’ 2-in-1 Fragrance-Free Sensitive Shampoo + Conditioner no-tears formulation. You’ll love the price tag and ingredient list, which contains soothing aloe, calendula, chamomile and shea butter to moisturize.
This is vegan and free of dyes, sulfates, parabens, and fragrances and accepted by the National Eczema Association, meaning even kids with skin sensitivities can use this. Designed for ages 3+.
Savings Tip: You can get 2% cash back with RetailMeNot for purchases sitewide at Target
Price: $4.99 at Target
The post The 14 Best Drugstore Shampoos & Conditioners for 2025 – Get Big, Beautiful Results For $10 or Less appeared first on The Real Deal by RetailMeNot.
