Taylor Swift’s Summer 2025 Merch Drop Is Peak Preppy, in Every Era

21 hours ago 3

Summer is officially Swiftie-coded.

Taylor Swift has just dropped her Summer 2025 merch collection, and it’s the perfect blend of “Gossip Girl goes to Nantucket” and classic Swiftie Easter-egg magic. Drawing inspo from coastal getaways, country club cool, and her ever-iconic discography, the line is giving serious old money energy, but with a modern, fan-friendly twist.

Imagine Blair Waldorf borrowing your 1989 sweater before heading out to a clam bake. That’s the vibe.

So, what’s in the collection?

The star of the show is a loosely woven knit sweater embroidered with “1989” across the chest — aka the ultimate summer cover-up for those breezy beach nights or chill rooftop hangs. Pair it with a white bikini and knee-high boots, like one of the models from the campaign shoot, and suddenly you’re living your best Folklore-core fantasy with a Hamptons upgrade.

Fans can also snag boxy tees featuring blue seagull prints (a direct nod to the 1989 album cover) and lyrics like “cherry lips, crystal skies” from Blank Space. It’s soft, coastal, and very Taylor.

Then there’s the navy terry cloth polo and joggers duo repping The Last Great American Dynasty, with Swift’s infamous Folklore cabin stitched right on the chest. It’s preppy, but with a poetic edge. (Think: East Coast elite meets cardigan-core.)

Swifties looking to channel their Evermore era can opt for the “Cowboy Like Me” baseball cap, complete with a stitched horse, the lyric “hustling for the good life,” and of course, “1989” subtly sewn in. It’s low-key luxe and already topping fan carts online.

Other standout pieces include Oxford shirts and shorts featuring a Taylor Swift crest (yep, she has a crest now); a checkerboard beach towel featuring the iconic lyric: “You play stupid games, you win stupid prizes” from Miss Americana & the Heartbreak Prince; and a beach bag embroidered with “established 1989” and Swift’s floral crest.

Prices range from $35 to $65, which is surprisingly reasonable for apparel that feels like it could be pulled from Jackie O’s summer closet (if Jackie O also had a Red phase).

Longtime fans know Taylor’s merch has always mirrored her musical eras. From the country-chic tees and charm bracelets of Fearless to the moody, indie-leaning drops during her Folklore and Evermore days, every collection is like a mini fashion time capsule. This latest line feels like a nod to the “clean girl meets classic heiress” aesthetic that’s been dominating Gen Z’s Pinterest boards—and Taylor is leading the trend parade.

And yes, the Easter eggs are still very much alive. From stitched-in lyrics to design choices hinting at past (and maybe future?) albums, decoding the details has become half the fun for Swifties.

As expected, Swifties immediately went feral the moment the collection launched on store.taylorswift.com. Social media exploded with posts showing off hauls, wishlist screenshots, and heartfelt declarations. Some fans, naturally, were hoping for even more, like dresses or new vinyls, but overall, the vibes are very much: ready for summer, playlist locked, wardrobe Swiftified.

If your summer mood board includes linen shirts, nostalgic lyrics, and looking like you brunch with the Rockefellers (but make it pop), this collection is your seasonal soulmate.

Check out some of our favorites from the drop below or shop the full collection now at store.taylorswift.com.