Target Newest Bag Charms Are TikTok’s Latest Accessory Obsession 

16 hours ago 1

Accessories are our favorite impulse purchase, and, it turns out, that a good portion of the internet agrees. If you’re on the shopping side of TikTok, then you’re likely in-the-know on all things Target, T.J.Maxx, and HomeGoods. The retailers have garnered cult-like followings with consistent shoppers updating social media users on new products for low prices — ranging from this trendy Coach purse dupe to Marshall’s adorable holiday glasses.  

The internet’s latest craze will upgrade your everyday bag in the cutest and most affordable way. Target is selling a variety of chic purse charms that you can add to your accessory to elevate it from classic to totally chic. The videos have already amassed many views during the past few days, so you’ll want to jump on the chance to grab yours before they’re gone.


Target Bag Charm

Content creators, such as Tiktoker @amandak_215, are particularly eyeing the beaded and cherry heart bag charm that features gold-toned hardware. The piece is just $10 in store with what appears to be seven other designs to choose from. The decoration spans from gorgeous bedazzled bows to timeless engraved hearts to the cutest mini croissants. 

“Got the strawberry charm for my Coach bag and I loveeee it,” one commenter said. Another acknowledged how popular bag charms have become because of influencer Alix Earle, who has frequently been spotted customizing the shiny accessory. “Alix Earle says bag charms are in, so they are in,” the social media user said. 

Shoppers are adding the bag charms to keychains, lanyards, and phone cases, stating that they’re “obsessed” and “running to Target right now” upon seeing the viral clips. Bag charms were a popular trend back in the 2010s and now are making their way back into our wardrobe (like many other styles these days — like Birkenstock-inspired footwear). 

Another commenter wrote, “I love that bag charms are coming back, I love finding them in stores.” Customers pointed out that these options only range in gold, so here’s to petitioning for Target to add some silver offerings to shelves sometime soon. Until then though, we have all of the tips on how you can purchase these stunning bag charms. 

Where Can You Get Target’s Bag Charm? 

According to the aforementioned TikToks, these bag charms are located in the accessory section among the purses at Target. They will either be placed horizontally on a traditional hanging shelf or on a stand, depending on how your local target organizes its items. It’s likely you’ll spot them fairly quickly, since the purse section is almost always directed right when you walk in. 

Our fallback recommendation is to ask an employee if you can’t seem to find the item you’re looking for. Depending on the day and that store’s shipment, it’s even possible that they might not have stocked them yet. 

If you’re not making a trip to your nearest Target anytime soon, then you can snag all of the eight in-store offerings online.

Shop Target’s A New Day Bag Charms Now

Keep scrolling to shop the entirety of Target’s A New Day bag charm collection now. Stack on savings when you activate our 2% cash back offer at Target.

Beaded and Cherry Heart Bag Charm

white pearl and golden cherry purse charmImage: Target

Price: $10 at Target


Strawberry Bow Heart Bag Charm

pink bown, gold heart and red strawberry purse charmImage: Target

Price: $10 at Target


Beaded and Heart Bag Charm

gold bead and gold heart purse charmImage: Target

Price: $10 at Target


Wishbone Clover Bag Charm

Image: Target

Price: $10 at Target


Large Bow Travel-Themed Bag Charm

Baby blue blow and gold plane purse charmImage: Target

Price: $10 at Target


Sunglasses Pearl Heart Bag Charm

gold heart, rainbow bead purse charmImage: Target

Price: $10 at Target


Beaded and Croissant Bag Charm

Gold croissant, beads and blue stone bag charmImage: Target

Price: $10 at Target


Knotted Cord Bag Charm

Gold string knot bag charmImage: Target

Price: $10 at Target

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