Target Just Updated Their Price Match Policy (Here’s What You Need to Know)

We’re breaking down everything there is to know about the changes to Target’s price match guarantee policy!

Target’s price match policy just got an update. Here’s what to know! 

One of the best perks of shopping at Target is that the store has a price match policy year-round.

If you’ve been doing some back to school shopping lately, the store made some recent changes to their policy that you may want to know about – including which competitors qualify for a price match!

What are the details of the current Target return policy?

The most significant change to the policy in 2024, is that now price matches are only accepted from a few specific competitors – Amazon and Walmart. This is a big change from the prior Target return policy which allowed price matching from some 29 competitors.

Customers can also ask for a price match if the item is less on Target.com or through a Target Circle deal (if you’re a Target Circle Member).

Customers can request a price match either during purchase or up to 14 days after purchase (though this window is often extended during the holiday season).

To request a price match, customers need to provide proof of the lower price at Guest Services inside your local Target or call Guest Services at 1-800-591-3869 if you made your purchase online.

Here’s what qualifies for a return at Target…

The item has to be completely identical down to the brand, size, weight, color, quantity, and model number. The lower price has to be currently active and in stock – not a past listing.

Target must also be able to fact-check the price you’re showing and validate the price on Amazon’s or Walmart’s primary website. Also, prepare to provide the digital ad on your mobile device.

You’ll also need to bring your receipt/proof of purchase for the item you wish to have price matched. If you’re hoping to price match a Target Circle deal, expect to show proof of membership to the program (the basic level is FREE to join).

For a full list of criteria, see the full details of the return policy on Target.com.

And now, for the exclusions to Target’s Price Match policy:

Unfortunately, Target locations in both Hawaii and Alaska do not price match.

Rain checks are not given if the item is out of stock or sold out to match the competitor’s price. However, they will give you a rain check in-store in the form of a voucher to match the current sale price of whichever specific Target location you’re at, and it’ll be valid, depending on your state, for some time between 30-45 days.

Other price matching exclusions include:

• Clearance, closeout, liquidation sales, damaged, used, open package, refurbished, pre-owned, or rent / lease to own items, discount on total store or site purchase, deals that require a minimum purchase, non-branded items, or prices that only display on a competitor website after guests log in
• Pricing due to typographical errors, lightning sales, promo codes, or competitor coupon offers
• “Marketplace” prices from third-party vendors
• Alcohol from online retailers
• Contract phone services and plans
• Clinic or pharmacy orders
• Pre-order items
• The membership price of Target 360
• Target Circle bonuses
• Registry coupons
• Target Circle deal prices cannot be combined with competitor pricing
• Any item sold by a Target Plus™ Partner on Target.com or any Target application are not eligible for price match

See the full list of exclusions at Target.com.

What about price matching food at Target?

Whether you grocery shop at a Super Target or buy a few snacks at a regular one, you’ll be happy to know that certain grocery items also qualify. Produce must match the item identically, including brand name, size, weight, and quantity in order to be qualified.

Now that you know the price matching policy, head to Target and get those deals!

If you have any other questions regarding Target’s price match policy, be sure to check out their frequently asked questions section. Happy shopping! 🛒

Head here to check out more Target sales happening this week!