Spring Travel By the Numbers 2025: Travelers Kick Off the Season Early to Beat Crowds and Save Big with Spring Savecation

4 weeks ago 12

With the kickoff to spring right around the corner, American consumers are gearing up to welcome the new season by finalizing their early spring plans and vacations. To better understand shoppers’ planned activities and spending habits this season, RetailMeNot conducted a survey of over 1,000 U.S. adults.

Our survey revealed that US consumers are eager to travel this spring and to set out on a much needed, yet cost effective getaway to escape the crowds, cold and de-stress.

Americans are Traveling This Spring to Escape the Crowds

This year’s spring travel season is shaping up to be a busy one, with consumers gearing up to spend an average of $2,047. That includes $1,370 on travel and accommodations and $677 on essentials like packing must-haves and souvenirs. Our survey found that 54% of U.S. consumers plan to spend time between now and the end of March researching and booking travel, while 48% intend to take a trip during this period.

For those traveling between now and the end of March, the majority of consumers (41%) said that the reason they’re traveling is due to there being fewer crowds at many tourist destinations. Other reasons Americans are traveling over the next few months include:

Less crowds at many tourist destinations, 41%
Opportunity to escape cold weather, 34%
Opportunity to participate in cold-weather activities (e.g. skiing), 26%
Lower prices and discounts, 23%
De-stressing after a stressful November/December, 23%
Milder weather in some locales, 21%
There is a specific event, concert, sports game, or festival I want to attend, 18%
Taking advantage of winter/spring break, 16%
Taking advantage of 3-day weekends, 16%
Traveling for an early-year holiday (e.g., Valentine’s Day), 15%

Spring Savecation Returns to Help Americans Book and Save on Upcoming Trips

three young women walking away arm in arm at train platform

With countless Americans preparing to book trips or embark on their travels in the coming months, RetailMeNot is excited to announce the return of its Spring Savecation shopping event to help consumers save money, score deals and get cash back on their upcoming vacations and packing lists.

From March 6 – 10, travel planners will find deals on hotels, flights, packing essentials and more from top retailers like Expedia, Viator, VRBO and Macy’s.

Spring Savecation is your passport to incredible travel deals and cash back rewards across flights, accommodations and experiences. Access these savings by shopping through the RetailMeNot website, app, or browser extension, making dream getaways more affordable. Whether you’re craving beaches, road trips, or mountain adventures, Spring Savecation helps you travel smart without breaking the bank.

Learn More About RetailMeNot Savecation

Shop Event Live March 6-10

Americans Ask Family and Friends for Traveling Inspiration

We asked US consumers where they look for inspiration when it comes to their travel plans. Not surprisingly, 47% of Americans said that they ask friends and family for recommendations, followed by travel agents and social media. The top sources for travel inspiration for consumers includes: