Serena Williams Designs Kids’ Clothing Collection With Janie and Jack

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Tennis legend Serena Williams is taking her iconic style off the court and into the playground with the launch of her first-ever kids’ clothing collection in collaboration with Janie and Jack.

The spring 2025 limited-edition collection, which is now available online and in stores nationwide, blends Williams’ own feminine-sporty fashion sense with playful, resort-inspired designs for children. With pieces ranging from swimwear to casual dresses, the Serena Williams x Janie and Jack line celebrates family, joy, and timeless memories.

As a mother of two young daughters, Olympia and Adira, Williams has always emphasized the importance of creating special memories with her family. This collection is a reflection of that bond, with Williams describing it as “a celebration of family” and a way to capture the joy she feels in this special time of her life. “I’ve been shopping at Janie and Jack since Olympia was a baby, so this collaboration just felt natural,” Williams shared with Good Morning Amer ica.

The collection features 35 pieces for children ranging from sizes 6 months to 12 years, with prices between $18.50 and $175. These include a variety of spring-ready styles, swimwear, accessories, and two exclusive “mommy-and-me” looks, designed for mothers and daughters to share in the fashion fun. Williams herself was actively involved in every step of the design process, and even her 7-year-old daughter Olympia played a key role in selecting colors and patterns, WWD reported.

One of the most exciting aspects of the Serena Williams x Janie and Jack collection is the reimagining of one of Williams’ most memorable childhood fashion moments. Williams dug deep into her personal style archives and brought back a pink version of a lavender floral blouse and tiered skirt she once wore during her tennis career. The ensemble, originally worn on the court in 1992, was an unintentional style icon moment, as it wasn’t meant for tennis, but it quickly became one of her most talked-about looks.

The collection draws inspiration from the vibrant colors and vacation-ready vibes of spring and summer. Among the standout styles are:

Mommy-and-me dresses: Playful designs like one-shoulder and puff-sleeved styles, with vibrant hues, in Williams’ favorite color—pink.
Ombré polo shirts and rompers: Pieces that capture the essence of sunset-inspired shades, perfect for any child’s spring wardrobe.
Crochet separates: Featuring charming wave patterns for a beachy, resort-ready feel.
Tropical toile prints: Fun cabana shirts and swim trunks come in playful prints, perfect for a day at the pool.
Tennis-inspired accessories: A standout piece in the collection is a pink tennis ball statement bag, celebrating Williams’ legendary tennis career and adding a playful touch to any outfit.
Matching accessories: Bucket hats, headbands, and hair accessories round out the collection.

Each piece in the collection is designed with both comfort and style in mind, allowing kids to feel confident, playful, and ready for any adventure—whether that’s at the beach, on the playground, or during a special family moment.

For Williams, fashion has always been about more than just clothes—it’s about self-expression, confidence, and empowering others to feel good in their own skin.

“My goal has always been to instill confidence in Olympia and Adira, and I want them to feel free to explore their interests and styles,” Williams told GMA. “Whether it’s picking out their own outfits, trying new things, or just being true to who they are, I want them to know that fashion is all about self-expression.”

She also expressed her hopes for other mothers and children to experience the same joy in fashion that she does with her girls. “This collection is all about love, joy, and self-expression — things that I hope every child feels when they wear it,” Williams said. “I want families to have fun with fashion and spend time together, creating those special memories.”

This collaboration with Janie and Jack marks just one of the many ventures Williams has launched since retiring from tennis in 2022. Beyond her impressive career as an athlete, Williams has expanded her portfolio into fashion, beauty, and media. From her Nike capsule to her beauty line, Wyn Beauty, and body care brand, Will Perform, Williams is undoubtedly a powerhouse entrepreneur.

Her advocacy for gender equality, support for Black maternal health, and commitment to empowering women of color through her venture capital firm, Serena Ventures, only further solidify her status as a multi-faceted role model and business mogul. Named one of Glamour magazine’s 2024 Global Women of the Year, Williams continues to use her platform to inspire change both on and off the court.

The Serena Williams x Janie and Jack collection is now available at JanieandJack.com. Shop our favorite pieces from the line below.