Paris Hilton’s New Skincare Line Is Set to Launch This Spring: What We Know So Far

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Paris Hilton is making waves in the beauty world once again, this time with a brand-new skincare line called Parívie, which is set to launch on May 7.

With her long history in the beauty space, including fragrances, Hilton’s latest venture promises to be a reflection of her personal evolution, philosophy, and love for timeless beauty.

In a post shared on Instagram and X, Hilton unveiled details about the much-anticipated beauty brand and explained the inspiration behind Parívie. “I’ve always dreamed of creating something that wasn’t just another beauty brand,” she said. “I wanted to build something that reflects my journey, my philosophy, and my vision of timeless, iconic beauty. That dream is now a reality.”

For Hilton, Parívie is more than just skincare — it’s a celebration of self-expression and empowerment. She describes the brand as a way for people to feel “confident, powerful, and radiant at every age.”

Hilton believes that true beauty evolves and only grows stronger with time, and she’s built the brand with that philosophy in mind. The goal is to offer a skincare line that is luxurious, innovative, and designed to help people feel their best, no matter their age.

While the specifics of the products remain a mystery for now, Hilton has teased that the brand will offer something truly elevated and unique. The Parívie website hints at an “exclusive kit” to kick off the launch, fueling excitement among fans. Hilton has not yet revealed which types of products will be included in the line, but given her history with beauty, we can expect a carefully curated selection focused on high-performance formulas.

Fans of The Simple Life star, DJ, and entrepreneur will also likely recognize the luxurious yet playful aesthetic that she is known for. With her penchant for pink and sparkling designs, it’s likely that Parívie’s packaging will feature soft rosé tones, which aligns with the glamorous, sophisticated vibe Hilton is aiming for.

This isn’t Hilton’s first time venturing into the world of beauty. Back in 2018, she launched a skincare brand called Pro D.N.A., which has since been discontinued. She has also worked with brands like Tan-Luxe, collaborating on self-tanning kits. However, Parívie feels like a more personal and fully realized project, reflecting her own growth and understanding of beauty.

Hilton’s new brand is also backed by Guthy-Renker, a leading beauty conglomerate, as reported by Women’s Wear Daily last year. The partnership will allow Parívie to reach a global audience, building on the momentum of Hilton’s successful ventures in other industries, including her namesake fragrances, fashion, and home goods sold at Walmart.

For those eager to get their hands on the first offerings from Parívie, mark your calendars for May 7. The brand will launch with an exclusive kit and promises to deliver luxurious skincare products that embody Hilton’s vision of beauty. Fans can follow the official Parívie social media pages and sign up for early access on the website to stay in the loop.

As the launch date approaches, fans can expect more details about the products, and perhaps even a sneak peek at what’s in store.

While we wait for Parívie’s arrival this spring, shop some of our favorite Paris Hilton fragrances. Plus, check out the best beauty sales and deals.