Move Over, Labubu: Disney’s Urupocha-Chan Plush Charms Are the Next “It” Accessory

4 hours ago 5

Spend five minutes on FashionTok and you’ll spot them everywhere: Labubus dangling off Telfars, plush monsters peeking out of Margiela totes, and resale prices climbing higher than your rent.

But now, there’s a new collectible cutie in town — and this one has mouse ears. Meet Urupocha-Chan, Disney’s answer to the Labubu obsession, and the newest must-have accessory for plush-loving collectors and stylish girlies alike.

Once a Japan- and China-exclusive, the Urupocha-Chan collection has officially made its U.S. debut, and there’s no proxy shopping required. Available now on DisneyStore.com, these pastel-hued plush keychains and clip-on charms feature kawaii-fied versions of fan-favorite Disney characters like Stitch, Marie (from The Aristocats), Winnie the Pooh, Dumbo, Chip ‘n’ Dale, and of course, Mickey himself. Designed with chubby little bodies and oversized teary eyes, these palm-sized plushies feel tailor-made for fashion-forward fans of all things cute, collectible, and a little offbeat.

The name says it all: uru (teary-eyed) + pocha (chubby) + chan (a cutesy honorific). Think emotionally vulnerable baby animals — but make it high fashion.

While Labubu and the rest of Pop Mart’s quirky monster gang popularized the “ugly-cute” aesthetic and blind-box thrill, Urupocha-Chan brings Disney magic with a distinctly Japanese sensibility. Originally created for Japan’s hyper-aesthetic and storytelling-focused market, these plush charms fuse cultural nuance with global appeal. The result? A collection that hits just right with U.S. shoppers looking for something rare, adorable, and slightly unexpected.

And if resale trends overseas are any indication, these won’t stay in stock long. The original drops in Asia sold out almost instantly, with some characters becoming highly coveted among collectors.

Part of the appeal lies in their versatility. Whether you’re styling one on a Jacquemus mini bag or clipping three onto a beat-up canvas tote, Urupocha-Chan charms add that perfect touch of soft whimsy. They’re less of a toy and more of a fashion statement, but one that says “yes, I’m cute, but I’m also in the know.”

With the return of all things Y2K, kawaii-core, and kitsch, it’s no surprise that collectible plush accessories are having a moment. And Disney’s move to enter the chat feels both timely and inevitable. After all, who better to ride the wave of adorable nostalgia than the House of Mouse?

@alishamitchumart

Which mini Urupocha-Chan Plush is your favorite?? They were all so adorable! #disneystore #urupochachan #disney #fyp #foryoupage

♬ original sound – tuckerbudzyn

Labubu may have paved the way, but Urupocha-Chan is here to steal hearts and prime bag space. Whether you’re a die-hard Disney fan, a plush collector, or just looking to upgrade your tote game, these Japanese-born charms are your next obsession.

Shop some of our favorite Urupocha-chan plush toys below: