Marriott Announces Agreement with Sonder
Marriott International revealed today that it has signed a long-term licensing agreement with Sonder Holdings. The deal is expected to add over 9,000 rooms to Marriott’s portfolio by year-end and approximately 1,500 rooms to its pipeline.
Sonder’s portfolio consists primarily of apartment-style accommodations in urban markets. It is expected to be added to the Marriott system under a new collection called “Sonder by Marriott Bonvoy.”
“We are excited about the addition of Sonder’s portfolio to our system, which will expand our portfolio of longer-stay accommodations in key markets around the world,” said Marriott’s Global Officer Tim Grisius. “Marriott has long believed in providing the right product at the right price point for all trip purposes and generations of travelers. With the planned addition of Sonder by Marriott Bonvoy, we will be able to provide guests seeking apartment-style urban accommodations with even more options in the Marriott Bonvoy portfolio.”
Founded in 2014, Sonder currently operates apartment-style accommodations and small boutique hotels in urban markets across North America, Europe and the Middle East. Appealing to key demographics, including younger travelers, these assets leverage a digital-first operating model and cater to longer stays.
Many of these properties are actually quite competitive in cash pricing, but we have no idea what award prices will look like under Marriott Bonvoy.
Starting later this year, Marriott Bonvoy members will be able to earn and redeem points on stays at approximately 200 Sonder by Marriott Bonvoy properties. Integration for the rest of Sonder properties with Marriott’s digital channels, including Marriott.com and the Marriott Bonvoy app, is expected to be completed in 2025.
The post Marriott Announces Long-Term Licensing Agreement with Sonder appeared first on Miles to Memories.
