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Bargain hunters make it a priority to know the timing of major sales events at their favorite retailers, including semiannual sales at Sephora, Bath & Body Works and Victoria’s Secret. Now, beauty lovers can unite and get in on the savings action with our guide to all the special sales events throughout the year at Ulta.
Although the dates of these events may change year over year, Ulta typically throws its famous sales roughly during the same week, year over year. Missed a sale? Between every event are even more opportunities to save with Ulta coupons, including the highly coveted, most-anticipated 20% off everything coupon, free gifts with purchase deals and plenty of discounts on sale items.
When Is the Next Ulta Sale?
Ulta’s is currently hosting a sale for National Lipstick Day. While National Lipstick Day is on July 29, this sale runs until Aug. 3. During this time, you can save up to 40% off lip products from Tarte, Fenty Beauty and more and take advantage of BOGO 50% off on select lip products. Don’t forget to stack those savings with 5% cash back from RetailMeNot.
In addition, until Aug. 10, when you buy online and pick it up in store or curbside, you’ll get $10 off a $40 purchase. Use the code: SAVE24 at checkout.
Ulta Sale Calendar 2024
Here’s the 2024 sale schedule Ulta tends to follow every year:
January
There’s plenty to love about the new year because it kicks off with an Ulta savings event. But even as the month wraps up, other opportunities for saving are always popping up.
Love Your Skin Event
Image: UltaUlta’s Love Your Skin Event blazes in to rescue your skin for three weeks at the very beginning of January, offering much-needed TLC to help protect skin against the wind and dry temperatures with 50% off your fave skin care products for three weeks.
Ulta Jumbo Love Sale
Carrying over from the previous year, the semiannual Jumbo Love Event makes its way into the new year and holds discounts on shampoo and conditioners and lots more, overlapping with the first big event of the year — Ulta’s annual Love Your Skin Event.
February
The month of February is somewhat of a lull at Ulta since there are no major sales events happening. But that doesn’t mean you still won’t have plenty of opportunities to save. Shop the Special Offers section, including Buy More Save More (BOGO), Gift With Purchase and Sale merchandise. Plus, look for a current Ulta coupon every time you shop.
National Lash Day
Image: UltaNational Lash Day is Feb. 19. Expect savings (most likely the whole week) at Ulta on the essentials that make your lashes pop and your eyes sparkle. This year, Ulta threw out 30% off savings on mascaras, lash primers and fake lashes.
March
Beauty Event (aka, 21 Days of Beauty)
Image: UltaThe shining star of Ulta sales, the semiannual 21 Days of Beauty Event happens twice a year. It’s a sale that overflows with cosmetics, skin and hair care products to keep you smiling until the next one rolls around again in the fall. Although the date changes every year, you can set your clock to the approximate time, give or take a day or two. This year, the spring edit started on March 8 and lasted until March 29.
Ulta loves its customers so much that it doesn’t make us wait until the day to get a preview of the merch. Ulta lets us see the following week’s products that’ll be on sale (usually the Wednesday before) so we can make sure we’re properly prepared for the spending, spending, and, yep — more spending. Stay tuned for next year …
April
Spring Haul Event
Image: UltaUlta’s Spring Haul Event in April comes on the heels of Ulta’s Beauty Event (formerly 21 Days of Beauty). It offers customers major discounts and a plethora of daily deals to boot on prestige cosmetics, which, as you know, only happens a few times a year. It’s an excellent way to get all the necessities (and some not-so-much necessities) between Ulta’s “Haul Events.” This year, it started on April 9 and ran through to April 20 with up to 50% off the biggest brands in hair care, skincare, body care and makeup.
May
Ulta Member Love Event
Image: Ulta.comWe saw this event first pop up in May 2024. Instead of a sale open to all, Member Love is for Ulta Beauty Rewards members only. Members get up to 10X points when they shop certain types of products.
Gorgeous Hair Event
Image: UltaThe Gorgeous Hair Event comes around twice a year, with the first usually kicking off in May (the second in October). Ulta spaced these semiannual events perfectly to let you stock up on your last beauty haul. During the event, you’ll save 50% on all your hair gear so your locks look the healthiest for the rest of the spring season and into the long summer months. In 2024, we didn’t see the spring edition of the Gorgeous Hair Event pop up when it usually does. Instead, Ulta through a month-long Member Love event in May that offers extra rewards points to rewards members who make specific purchases.
When is the Next Ulta Gorgeous Hair Event?
If Ulta had stuck to its usual timing, we’d have seen this event pop up in mid-May in 2024. Since it’s such a major event that Ulta advertises as a twice-annual sale, we hope Ulta hasn’t abandoned this sale and that it could still happen. It also pops up in the fall, usually in October.
June
Ulta Jumbo Love Event
Image: UltaBack for 2024, the summer Jumbo Love Sale (called the Big Summer Sale this year) ran from June 23 to July 15. The Jumbo Love Sale happens two times per year, in summer and near the end of the year. This semiannual sale features savings of up to 40% off the top hair care brands, including Biolage, Joico and Redken, to name a few. You might also hear it called the “Ulta Liter Sale” because of the oodles of savings on liter bottles of shampoo, conditioner and other products that show your hair the most “jumbo” love ever.
Big Summer Beauty Sale
Image: UltaThe Summer Sale is Ulta’s way of getting you over the midsummer hump. It usually happens toward the end of June every year with savings of up to 50% on summer skin care, BOGO makeup, up to 40% off jumbo hair care, including drugstore brands and prestige products, and daily deals.
July
Back-to-School Sale
During what is often referred to as Black Friday in July – when many major retailers host their biggest sales of the summer – Ulta held a sale for rewards members. The Ulta Back-to-School Sale ran from July 16 to July 21. During this time Ulta’s Diamond members could save 20% on a qualifying purchase, Platinum members could save 15% and Basic-level members could save 10%.
National Lipstick Day Sale
Image: UltaAs noted above, National Lipstick Day is celebrated annually on July 29. Ulta celebrates the occasion with savings on lipstick, lipgloss and more from beloved brands like Fenty Beauty, Too Faced and Bobbi Brown.
August
72-Hour Beauty Sale
Image: UltaLike February, August is another hiatus from Ulta’s major sales events. However, Ulta runs smaller promos throughout this month that are equally thrilling. For example, the Forever Fabulous Sale (aka the 72-Hour Beauty Sale) marks the end of summer and the beginning of fall beauty.
Diamond and Platinum Member Appreciation Days
Member Appreciation Days are fun surprises from Ulta for Diamond or Platinum Beauty Rewards members. It’s when you’ll earn 10x points on literally thousands of products and 5x points on everything else. Just sign into your account to activate. The offer is available through the mobile app and at Ulta.com only.
21 Days of Beauty (aka Semi-Annual Beauty Event)
Image: UltaThe second and final 21 Days of Beauty Sale arrives just in time for fall and typically coincides with Labor Day. This event is just as awesome as the one earlier in the year, with 50% off Daily Steals and plenty of other discounts alongside them. In 2023, the fall edition ran from Aug. 27 to Sept. 16.
September
Fall Haul Event
Image: UltaFor three glorious weeks in September, Ulta’s Fall Haul offers an assortment of out-of-this-world Daily Beauty Steals. It’s another opportunity to restock your beauty essentials and think about the new fall trends. It’s gearing you up for the upcoming holidays with enough looks to match your many moods during the last three-ish months of the year.
There’s usually a week between the end of the fall 21 Days of Beauty and this event.
October
Gorgeous Hair Event 2024
Image: UltaThe fall Gorgeous Hair Event starts toward the beginning of October (Oct. 1-21 this year) and lasts for 21 days. You’ll have different Daily Steals to snag on everything to help your hair live its best life and save 50% of the essentials.
November
Early Black Friday Sale
Ulta’s Early Black Friday Deals are a hint of savings to come during Ulta’s Black Friday Sale. This is a great time to shop for items that you think might sell out during Black Friday, or that you need earlier for Thanksgiving plans! While some product categories were on sale as early as late October, the majority of products were on sale from the start of November through to Nov. 18.
Holiday Haul: Black Friday Sale
Image: UltaWhen Black Friday arrives in November, put your comfy shopping pants on, roll up your sleeves and get into the deal-scoring mode. Ulta runs major doorbusters — mostly online now — for stocking stuffers, gift boxes filled with more cosmetics than you can ever use in a single lifetime, and much more. It’s a great way to get a head start on your gift list and save up to 50% off, too. Last year, Ulta’s Black Friday Sale started on Nov. 19 and ran through to Nov. 25.
Holiday Haul: Cyber Monday Sale
Image: UltaCyber Monday has been quite the conundrum lately because most Black Friday sales have been online anyway over the past few years. But Ulta attempts to differentiate Cyber Monday from Black Friday with a whole new slew of deals while the old ones are still available. Last year, Ulta’s Cyber Monday Sale ran on Nov. 26 and Nov. 27.
December
Holiday Beauty Blitz
Image: UltaAfter the Black Friday and Cyber Monday sales are in the history books, the countdown to Christmas arrives in December, with Ulta’s annual 25-day Holiday Beauty Blitz usually starting right at the beginning. New deals and dazzling gift ideas are up to 50% off and arrive each week, checking your beloved peeps off your gift-buying list in a snap.
Jumbo Love Event
Image: UltaAs the last major sale of the year, the semiannual Jumbo Love (Liter) event starts in December and again features up to 40% off the top hair care brands to help your hair make it through the heat and rays of summer.
And then the whole year starts over again with Ulta’s Love Your Skin Event, picking up where it left off at the beginning of the year.
Ulta Sale FAQs
Have more questions surrounding Ulta’s sale schedule? We answered the common questions below.
Does Ulta ever have sales?
Yes, Ulta does have sales. In fact, as you’ll see from the list above, Ulta hosts a major savings event almost every month. Some sales feature sitewide discounts while others focus on specific product areas like hair care products or mascara or lipstick.
How often is Ulta 21 Days of Beauty?
Ulta’s 21 Days of Beauty Sale, now called the Semi-Annual Beauty Event, takes place twice a year in March and late-August/early-September.
How many times a year does Ulta have a Jumbo Sale?
Ulta has two Jumbo Love sales each year. One Jumbo Love Sale runs in June and the other in December/early January.
The post It’s Official: This Is Ulta’s Sale Calendar for 2024 appeared first on The Real Deal by RetailMeNot.
