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When Is the Next Sephora Sale?
We expect the Sephora Friends and Family sale to be the next big Sephora sale to drop. This typically occurs in mid-August and provides shoppers with a 20% off discount. Last year, for example, this sale ran from Aug. 11 to Aug. 20. In the meantime, you can get 5% cash back on your Sephora purchases sitewide.
For those obsessed with all things beauty, skincare, makeup, like us, wandering around (or scrolling through) Sephora is like being a kid in a toy store. On every aisle and every page you uncover more and more hot products you’ve been dying to try from tried and trusted brands and hot newcomers alike.
It’s quite a conundrum, though. As much as we love Sephora, we also enjoy saving money. That’s why we’ve spent countless hours scouring the Sephora sale section and researching topics like scoring free makeup samples and saving money at Sephora.
Now, we’re bravely foraging into new, exciting savings territory: The elusive but magical Sephora sale calendar. We’ve been keeping notes and digging in deep to determine when exactly Sephora hosts its biggest sales and what perks each sale offers.
Here’s everything you need to know about scoring Sephora on sale and feeding your beauty addiction for less.
How Do Sephora Beauty Insider Sales Work?
First, let’s start with an overview of how Sephora sales work. With the notable exception of its Oh Snap! Sale and a few national holidays like Black Friday and Cyber Monday, Sephora restricts its sales to members of its Beauty Insider rewards program.
OK, so that’s the bad news. The good news is that the Sephora Beauty Insider program is free to join, and there’s no minimum spend to qualify. Joining Beauty Insider takes about 10 seconds, or less than the time to pop on a fresh layer of Birthday Confetti-flavored Lancome lip gloss (just saying).
As a Sephora Beauty Insider member, you earn points on all your purchases, which you can exchange for samples, freebies and other rewards. The number of points you earn on different purchases depends on your level of membership.
Sephora Beauty Insider Membership Tiers
The Sephora Beauty Insider program is divided into three membership tiers:
Image: SephoraSephora Insider
Sephora automatically awards Insider status when you join Sephora Beauty Insider. The free, entry-level membership Insider status earns you 1 point back on all Sephora purchases. But perhaps best of all, Insider-level membership lets you access many (though not all) of the exclusive Sephora Beauty Insider sale events, including the Sephora Spring Sale and VIB Holiday Bonus Sale.
Sephora VIB
Sephora automatically awards you VIB status (Very Important Beauty Insider) when you spend $350 or more at Sephora within a calendar year. VIB status earns you 1.25 points back on all Sephora purchases. VIB-level membership also gets you access to all the Sephora Beauty Insider sale events, including the Sephora Spring Sale, Summer Bonus Sale and VIB Holiday Bonus Sale.
Sephora Rouge
You’re automatically awarded VIB Rouge status when you spend $1,000 or more at Sephora within a calendar year. Rouge membership status earns you 1.5 points back on all Sephora purchases. The Rouge level also gives you early access to all the Sephora Beauty Insider sale events, including the Sephora Spring Sale and VIB Holiday Bonus Sale.
Annual Sephora Sale Dates in 2024
Like many major retailers, Sephora throws sales on national holidays like Black Friday and Cyber Monday. But Sephora also celebrates a few of its own annual sales holidays — many of which are only available to Beauty Insiders. To make sure you never miss even a single opportunity to score Sephora on sale, mark these annual Sephora sale events on your calendar:
January
Sephora Skincare Sale
Image: SephoraThe Sephora Skincare Sale directly competes with Ulta’s Love Your Skin Event in January. Sephora offers shoppers a 50% off discount on a different skincare brand every day during the event. You need to be quick because each deal only lasts for 24 hours. In 2024, this event kicked off on Jan. 2 and lasted through Jan. 17. Brands in the mix included Kiehls 851, Origins, Murad and Tula Skincare.
Sephora End-of-Year Sale
The End-of0Year Sale expands on Sephora’s After-Christmas Sale, offering up to 50% off oodles of holiday products and more. It runs alongside Sephora’s first big sales event of the year, the Skincare Sale.
Sephora Beauty Insider Birthday Gifts
Image: SephoraAt the beginning of January, Sephora reveals what you will receive as a free birthday gift for the calendar year! When your birthday month comes around, as a Beauty Insider member, you can choose a free gift from among the list of gift options for that year.
February
Sephora Presidents’ Day Sale
As winter continues to drag on and beauty mavens twiddle our thumbs waiting for spring, up pops Sephora’s Presidents’ Day Sale to help us over the hump. The sale, which hits around mid-February, offers up to 50% off on everything, including makeup, fragrances, skincare, hair care and more. Plus, Sephora usually gives shoppers free shipping with no minimum purchase requirement.
March
Sephora Oh Snap! Spring Sale
Sephora first launched its Oh Snap! Sale in 2020 – likely as a way to compete with Ulta’s 21 Days of Beauty biannual savings event. The Oh Snap! sale is open to all shoppers not just Beauty Insiders. This past year, it started on March 9 and ran through to the end of the month.
During this sale, Sephora offers one to three top-selling beauty products for 50% off for one day only, alongside deals on Sephora Collection products. Each deal is only available for a 24-hour period or until the product is sold out. In addition, Sephora usually limits shoppers to two purchases of the same product. During past sales, featured brands have included MAC, Urban Decay, Clinique, Too Faced, and Smashbox.
April
Sephora VIB Sale
Image: SephoraApril is not a major shopping month in the year, but it’s actually one of the best times to scoop up savings on beauty products! One of Sephora’s most highly anticipated events, the Sephora Spring Event, kicks off in April both online and in stores – with savings on almost everything.
In 2024, the sale started on April 5 and wrapped up on April 15, with different promotions kicking off on different dates. The savings on offer included:
- Rouge: 20% off your entire purchase, from April 5 – 15
- VIB: 15% off your entire purchase, from April 9 – 15
- Insider: 10% off your entire purchase, from April 9 – 15
- Sephora Collection: 30% off, from April 5 to 15
May
Sephora Oh Hair Yeah! Spring Sale
Image: SephoraThis year, the Oh Hair Yeah! sale started on April 30 and ran through to May 11. This sale presents shoppers with the chance to stock up on their favorite hair care products and save up to 50% on hair products from different brands every single day.
Sephora Memorial Day Sale
The long holiday weekend sale kicks off at the start of summer. And so does Sephora’s Memorial Day Sale. This year, it ran through May 27 and included deals on brands like Peace Out, OLEHENRIKSEN and Fresh.
June
June tends to be a quiet month for savings at Sephora. You will see plenty of promotions on individual products in the sale section. But there isn’t a major sale to shop. We will keep you posted if June 2025 presents major saving opportunities at Sephora!
July
Sephora Summer Deal Week
Image: SephoraThis July, Sephora changed things up a bit and hosted its first-ever Summer Deal Week – which overlapped with the Fourth of July holiday. This sale kicked off on July 4 and ran through to July 10. During this time, you could save 25% on hair products from beloved brands like Ouai and Olaplex and up to 25% on skincare and beauty products from Necessaire, Grande Cosmetics and more.
Sephora National Lipstick Day Deals
For one day only on July 29, Sephora has exclusive savings available to those who wish to perfect their pout. To celebrate National Lipstick Day, the retailer offers savings of up to 50% on everything from Fenty Beauty li gloss and Yves Saint Laurent lip stain to Mara lip balm
August
Sephora Friends and Family Sale
One year, Sephora did host another VIB Event in August but it might have been a one-off. Last year, Sephora hosted a Friends and Family sale in August, which provided shoppers with a 20% off discount to use between Aug. 11 and Aug. 20.
Sephora 7 Days of App Deals
Image: SephoraShop one-day-only beauty deals that last for seven days, featuring up to 25% off when you download and shop through the Sephora app. In 2023, this ran from Aug. 21 to Aug. 27.
September
Sephora Oh Snap! Fall Sale
Image: SephoraSephora’s Oh Snap! Sale isn’t a one-time per year event, it tends to come back in the fall! During this time, you can shop the beauty products and makeup you need to see you through the autumn season. This sale tends to start at the end of August and run through to the first week of September. We will share an update with you as soon as we know the 2024 dates.
October
Sephora Oh Hair Yeah! Fall Sale
Running opposite Ulta’s Gorgeous Hair event, the Oh Hair Yeah! sale at Sephora offers up to 50% off everything you’d ever need for your hair. This sale typically starts at the very end of September or in early October and runs for about 11 days. Deals are new every day.
Sephora National Brow Day Sale
National Brow Day deals last for one day only. National Brow Day is on Oct. 2 every year. Check back for this year’s eyebrow-enhancing product deals in October.
November
Sephora VIB Sale (Holiday Savings Event)
Image: SephoraYet another Beauty Insider member-exclusive sale, the Sephora VIB Holiday Bonus sale, is open to all membership tiers on virtually everything online and in stores. In 2023, the annual Holiday Savings Event kicked off on Oct. 27 and lasted through Nov. 6; in 2022, it started Oct. 28 to Nov. 7; and in 2021, it started Nov. 5 to Nov. 15. In 2024, we expect the sale to have a late October to early November timeline.
As with other Beauty Insider sales, the Sephora VIB Holiday Bonus sale rewards higher membership tiers with greater savings – and earlier access to deals Here is a breakdown of what we saw last year:
- Rouge: 20% off your entire purchase, from Oct. 27 – Nov. 6
- VIB: 15% off your entire purchase, from Oct. 31 – Nov. 6
- Insider: 10% off your entire purchase, from Oct. 31 – Nov. 6
- Sephora Collection: 30% off, from Oct. 27 – Nov. 6
Sephora Cyber Week Sale
Image: SephoraIn recent years Sephora has hosted a Cyber Week sale that kicks off before the Black Friday sale begins and wraps up after. During this time, Sephora tends to have special promotions available for specific brands and products, like Fenty Beauty, Tarte and Kiehls.
Sephora Black Friday Sale
In addition to Cyber Week savings, Sephora always holds a Black Friday sale — with savings for everyone, not just Beauty Insider members. Sephora’s Black Friday sale usually takes place on Thanksgiving and Black Friday specifically. During Sephora’s Black Friday 2024 sale, we expect to see a sitewide discount available to Beauty Insiders and impressive product deals available to all shoppers.
December
Sephora Cyber Monday Sale
Falling on the Monday after Thanksgiving, Cyber Monday is the retail world’s online-centric version of Black Friday. In the tradition of Cyber Monday sales, this Sephora holiday sale comprises a series of online-exclusive deals to tempt the savvy holiday shopper. This one, too, is open to all holiday shoppers hoping to score Sephora on sale – and sometimes you’ll find extra savings in the app.
Sephora Gifts for All Events
Image: SephoraSephora’s “For All Event” is exactly what it says — All Sephora Beauty Insiders tiers have the opportunity to save during the event. The “Beauty for All Event” made its debut in 2021 shortly after Cyber Monday. In 2023, the “Gifts for All Event” popped up on Dec. 1 and lasted through Dec. 10. Meanwhile, the Fragrance for All Event started on Dec. 13 and lasted through Dec. 24. The gifts event gave all Beauty Insiders 20% off their entire purchase and 30% off the Sephora Collection; the fragrance event gave them 20% off full-sized scents.
Sephora After-Christmas Sale
Starting the day after the gift wrap has been ripped off the packages, Sephora starts its after-Christmas sale with an extra 20% off sale beauty products. Stock up on beauty essentials or those gifts Santa forgot to bring you. In 2023, this sale started on Dec. 26 and wrapped up on Jan. 1, 2024.
Other Ways To Save at Sephora Between Events
You can score products at Sephora for significantly less if you shop at the right time with the right membership tier. But the aforementioned sales are only a glimpse of the many promotions, freebies and special offers Sephora entices shoppers with throughout the year. These are a few ways you can save at Sephora every time you shop:
1. Look at Sephora Sales and Offers
If you’re trying to shop at Sephora outside of its annual sales events, you can find deals in the Sephora sale section of the store website, which features deals on beauty products, hair and skin care and more. The Sephora sale page is easy to navigate and can be organized by filters like a product category, rating and price.
The Beauty Offers page of Sephora.com is hands-down our favorite spot on the site (if not the entire internet). That’s where you’ll find a constantly updated stream of free goodies, plus other perks like free shipping and point multiplier codes.
Also, be sure to check the Sephora app, as some promotions are specifically available there.
2. Shop the Sephora Collection
If you think about it, the Sephora Collection functions like a never-ending Sephora sale since it features high-quality proprietary Sephora-brand beauty products at ultralow prices. Everything from retractable waterproof eyeliner to vegan eyelashes to coconut foot masks: Whatever your beauty-loving heart desires, you’ll find it in the Sephora Collection – for less.
3. Sign Up for a Sephora Credit Card
If you want to save a whopping 25% on your first purchase, then sign up for a Sephora Credit Card. You’ll earn 4% back in rewards when you shop at Sephora both in-store and online and earn two times Beauty Insider Points per $1 you spend at Sephora and other perks. The key, however, is to pay it off every month so you don’t incur interest charges that eat into your initial discount.
Sephora Sale FAQs
How many times does Sephora have VIB sales?
Sephora has two to three VIB sales per year. While we have seen years where Sephora hosted three, most often there are two: in April and November.
What time of year does Sephora have sales?
As you can see from the calendar above, Sephora hosts several savings event throughout the year – almost every month there is a new sale. You will find some of Sephora’s sales offer better deals on certain products than others, so use the guide above to determine which savings events focus on hair products or perfume, for example.
The post It’s Official: This Is Sephora’s Sale Calendar for 2024 appeared first on The Real Deal by RetailMeNot.
