Hailey Bieber Announces New Collaboration With FILA Dropping in March 2025

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Model, businesswoman, and viral smoothie creator Hailey Bieber has been very, very busy. She’s a new mom to son Jack Blues, is the founder and creative director of skincare line Rhode, and even with all that, she found the time to work on a new collab with athleisure brand FILA.

“FILA X HAILEY a collab 2 years in the making, dropping March 6th,” Bieber announced on Instagram on Tuesday. Her Instagram post featured a sneak peek at what could be the new sporty collection. She models a black sweatshirt featuring athletic-striped ribbing along the neckline and cuffs in one photo; and a windbreaker-and-pleated mini skirt combo in another.

FILA hasn’t released complete details on the new collaboration with Bieber yet, but it looks like some FILA x Hailey pieces are already up on the FILA.com website.

This isn’t the first time the company and supermodel mom has worked together. Bieber first appeared in a FILA campaign in 2022. The next year, in 2023, FILA named Bieber as its global brand ambassador, part of a multi-year partnership that would see Bieber not only represent the brand but also collaborate on designing sportswear collections, according to WWD.

“I am grateful to expand my role with Fila, a brand that has always stood out for its quality, elegance, and bold and beautiful designs,” Bieber shared in a statement in 2023. “I appreciate the brand’s Italian heritage and the rich history of Fila fashion, which serves as a constant source of inspiration. I’m excited to bring my own point of view to Fila.”

For FILA’s Spring/Summer 2024 collection, Bieber appeared in the brand’s campaign celebrating the iconic Settanta jacket, a key piece that has bridged the worlds of tennis and fashion since its debut in 1976. But it seems like the March launch would be the first actual fashion drop from Bieber and FILA. Two years in the making indeed!

The FILA x Hailey collection, as seen in the website, include a graphic sport shirt, an oversized pullover, a pleated skirt, crinkle pants, baggy sweats, and a lightweight pullover. We don’t know about you, but we can’t wait to see the full lineup of clothing, which could just be the perfect comfy-chic looks we’ll be living in during spring and summer. Some pieces are already available for purchase from FILA.com, but some are not available yet. The full collection drop, as Bieber posted, will be available starting March 6.

In the meantime, check out some of our favorite picks from the FILA x Hailey collab below.